Sunday, September 27, 2009

Nissan History

The 1959 Bluebird and the 1960 Cedric captivated Japanese car buyers and quickened the pace of motorization in Japan. The Sunny that debuted in 1966 heralded the advent of the "my car" era in Japan, and was a major driving force behind the rapid growth of the small-car market. In preparation for the liberalization of capital investment in Japan, Nissan brought on line two state-of-the-art manufacturing facilities, the Oppama Plant in 1962 and the Zama Plant in 1965.

In 1966,Nissan merged with Prince Motor Co., Ltd., adding the renowned Skyline and Gloria models to its product lineup and incorporating an outstanding engineering staff that continued the excellent tradition of Nakajima and Tachikawa Aircraft Companies, previously manufacturers of distinguished aircraft engines. The advance of motorization gave rise to increased traffic accidents and contributed to the problem of air pollution. Nissan developed its first Experimental Safety Vehicle (ESV) in 1971 and has adopted a vast array of safety technologies in its production vehicles over the years since then.

To prevent air pollution, Japan enforced exhaust emission standards comparable to those mandated by the Muskie Bill (Clean Air Act) in the U.S. Although the standards appeared almost impossible to meet, they were successfully cleared through the use of the three-way catalytic converter system, the most promising technology available at that time. In that process, notable improvements were achieved in automotive electronics and materials engineering.

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